MarTech For Everyone

  • Leveraging AEPP Python Wrapper to connect to AEP using Jupyter Lab

    This article is the first one where we would explore how to use Jupyter Lab and the amazing python wrapper written by Julien Piccini available here: https://github.com/adobe/aepp Most of what is provided in these articles is something which is available on the github repository on different places. This is more of an attempt from my end…

  • Using Request Bin To Test Out Streaming Endpoints

    This one should be a quick one but putting it together as a lot of folks don’t seem to be aware of how you can easily test out data being sent out to webhooks or streaming endpoints using request bin (https://public.requestbin.com) or similar services which are free to use for a few hits. Mapping the…

  • Messaging on Steroids — AEP + AJO + Third party APIs

    Now that we have covered a few CDP overview pointers in the earlier article (link at the end of this article). Here’s an interesting use case where we can combine the power of AEP, AJO and a third party API — let us take example of Whatsapp. Let’s assume an entity has a chat service…

  • AEP Mobile SDK – How to Implement stand-alone Adobe Analytics using Datastream

    The AEP Mobile SDK is the relatively new way of leveraging the edge or datastream functionality within the AEP space. Though the capabilities do offer a lot but for an architect who is not a full stack developer, the official documentation leaves a few gaps in how the tagging instructions should come together and how…

  • Off The Shelf vs Build CDP. The million dollar question !

    In the last article, we covered what to look for in a CDP when shopping for one. Let’s go a step back and consider the conundrum of whether to buy a CDP off the shelf or to build one of your own. Let’s visit a few key pointers which should be considered while arriving at a…

  • AEP Schema Relationships – Adding properties to your profile/events

    One important feature that we should know about within Adobe Experience Platform is Schema relationship between a people class and non-people class. For instance, consider a scenario, where the user has added a product to cart but didn’t purchase it. Now, there’s a sale where there is a price drop in the coming weeks where…

  • Few Factors to ‘Factor’ In when deciding on a CDP

    There are quite a few CDPs in the market nowadays and there is one for all business sizes. Before your business and your team takes a call on which one is better suited to your business needs, try and factor in the following : These are some (not exhaustive, mind you !) tips based on…

  • Web Analytics QA — Automate Your Way Out Of Misery !

    With the proliferation of Customer Data Platforms, it has become even more important that your quality analyst do a much better job ! One miss on validating the identity fields within the analytics calls and all (all is an exaggeration ! ) the well curated profiles would go for a toss, stitching multiple users (technical…