Category: Automation
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Messaging on Steroids — AEP + AJO + Third party APIs
Now that we have covered a few CDP overview pointers in the earlier article (link at the end of this article). Here’s an interesting use case where we can combine the power of AEP, AJO and a third party API — let us take example of Whatsapp. Let’s assume an entity has a chat service…
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Web Analytics QA — Automate Your Way Out Of Misery !
With the proliferation of Customer Data Platforms, it has become even more important that your quality analyst do a much better job ! One miss on validating the identity fields within the analytics calls and all (all is an exaggeration ! ) the well curated profiles would go for a toss, stitching multiple users (technical…